We get the same great, but complex question repeatedly from our clients: “What are the benchmarks that we should measure ourselves...

When I started in public relations 17+ years ago, press releases were paramount as a way to create a splash for clients. Let’s face it,...

Creating quality content is more essential than ever for brands trying to build a strong online and digital presence. The content...

Many traditional public relations and social media agencies don’t invest in their employees. They have what I call a "burnout culture"...

When global panic occurs in the age of digitization, it is crucial for media and communications agencies to listen, learn and adapt to...

People will tell you not to take the business of business personally. But as CEO of EvolveMKD, a fast-growing public relations and...

Who is Generation Z and why has there been a huge shift in marketing focus towards this emerging group? Move over millennials; Generation...