THE TIE BETWEEN HOW WE COMMUNICATE & MENTAL HEALTH
Here at EvolveMKD, we had long believed that communication went through a drastic shift over the last decade, in part due to the rise of social media. In an effort to quantify and more deeply understand the impact of this shift, EvolveMKD conducted proprietary research for our Evolution of Communication study. Our research not only proved our hypothesis but also concluded that the impact is much more complicated than we originally believed.
THE EVOLUTION OF COMMUNICATION
Our research showed that the change in communication over the last 10 years is linked to an unexpected change, a change in our mental health, especially among women. And while women carry the reputation of being strong communicators, the reality is that women report greater declines than men in their mental health. The decline in mental health, especially for women, is likely contributed by several factors, but one link is clear from our research - communication plays a significant role in their mental health, and vice versa.
55%
of women who saw their mental health change in the last 10 years said it has gotten worse, compared to only 36% of men
7 in 10
women connect their mental health to how they communicate
75%
Among those who said their mental health changed in the last year (conducted immediately post-Covid), 75% of women said it has gotten worse, compared to 49% of men
LEARN MORE ABOUT THE STUDY AND WHY EVOLVEMKD CONDUCTED THIS RESEARCH
“As we see it, yet another monumental shift in communication will happen when the world starts to reopen, so we need to understand how this last year has changed women, and how we can make a positive difference in their lives moving forward.”
- Meg Driscoll, CEO & Founder of EvolveMKD
“EvolveMKD has done an incredible job at researching the link between communications and mental health to offer a whole new layer of professional expertise and services as a communications agency.”
- Dr. Carter, CEO & Owner of Institute for HEALing
“In today's digital-first environment, I urge you to resist the temptation to focus on quantity instead of quality - and always exercise judgment and restraint when it comes to online usage.”
- Natalie Zfat, Social Media Expert, Speaker, Host