Aug 18, 20202 minRESEARCH & INSIGHTSTop Ways the Pandemic Might Shift Beauty Trends Far into the FutureRelaxed beauty trends are a visible reflection of our current pandemic reality. Working from home has blurred personal and professional...
Jun 10, 20203 minRESEARCH & INSIGHTSHow Analytics Can Help You Understand and Develop BenchmarksWe get the same great, but complex question repeatedly from our clients: “What are the benchmarks that we should measure ourselves...
Mar 24, 20203 minRESEARCH & INSIGHTSStorytelling in Times of Crisis: How to Reevaluate Your Business Value PropositionWhen global panic occurs in the age of digitization, it is crucial for media and communications agencies to listen, learn and adapt to...
Mar 23, 20203 minRESEARCH & INSIGHTSWhy Brands Needs to Focus on Gen Z Post COVID-19 OutbreakWho is Generation Z and why has there been a huge shift in marketing focus towards this emerging group? Move over millennials; Generation...