The influencer’s influence: How cash pay care is rewriting the rules of engagement.
- 3 days ago
- 1 min read
EvolveMKD CEO Megan Driscoll joined the MM+M Podcast to discuss Influencer impact in cash pay care. Demand today is shaped long before any clinical interaction, with influencers across both HCP and consumer ecosystems playing a central role in driving awareness, trust, and action. Cash pay care is leading a model where providers, patients, and brands operate as interconnected sources of influence. This podcast explores how to navigate and activate influence holistically, and what it takes to compete in an environment where influence is no longer linear or controlled.
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