Our challenge was to increase brand awareness, shift perception of the brand, and drive sales of HydraFacial systems by offering complimentary treatments across the country.
How We Got There
The EvolveMKD team distributed a press release announcement to introduce the World Tour, coordinated 2018 & 2019 tour stops at all major key markets, and secured numerous celebrities and reality TV stars to stop by tour locations to generate additional awareness and coverage.
INCREASED VISIBILITY FOR HYDRAFACIAL: On day 1 of the World Tour, HydraFacial garnered over 24MM impressions, and ongoing outreach for the World Tour received over 1.8 billion impressions to date.
BUILT BRAND LOVE: HydraFacial secured key brand messaging in national outlets such as Vogue, Allure, and InTouch.
BOOSTED SALES: The World Tour resulted in over $2.9MM in total HydraFacial system sales and boosted “Find a Provider” searches by 83% YOY.