CUTERA AVICLEAR CAMPAIGN
When Cutera's AviClear energy device received the FDA's 510(k) clearance to treat mild to severe acne, we needed to move fast to tell the world how our product works effectively, efficiently and most importantly, clearly. We needed to reach healthcare providers, media, influencers, and prospective patients with impactful, factual messaging about why AviClear was a game changer.
Our campaign resulted in:
INCREASED VISIBILITY:
80 articles featured the product exclusively; 14 “I Tried It” stories
58.5M total reach from
80 organic first-hand posts
1.8M impressions from Gia Giudice paid partnership, 30K engagements, 20 media stories
691K views + 23K engagements from Gabby Windey’s content
156 media attendees at
3 launch events (NYC + LA)84 articles with HCP commentary about AviClear
118K+ reached by Cutera
videos on social from 10 KOLs
in acne space446 AviClear providers shared
social posts announcing AviClear’s availability, sharing information, highlighting success stories7,600+ new Instagram followers (38.6% growth in 90 days).
>298 engagements per post av.1K+ new TikTok followers (6.41% growth in 90 days); 1.5K profile
+ 20K video views (60 days)BUILT BRAND LOVE: Winner of 8 beauty awards to-date for Elle, Cosmopolitan (2x), Good Housekeeping, NewBeauty; Silver 2023 MM&M Award (Best Product Launch)
BOOSTED SALES: $4.5M in Sales from 1,000 AviCelar devices installed in healthcare practices in year 1
