EVOLVEMKD THINKS YOUROCK!
We operate as an extension of your Marketing, PR and brand teams, getting to know your product or service, your work, and your target audience. We work together to ideate and execute campaigns that drive business results, using the channels that matter most to your audience.
OURSERVICES
Select a service below to learn more
OURSERVICES
CAMPAIGN MEASUREMENT AND ANALYTICS
At EvolveMKD, we believe that it only counts if you can count it. But not everything counts. We measure what matters to building our clients’ business.
Proprietary Measurement Framework + Reporting
Providing custom measurement solutions inclusive of weekly + monthly reporting, highlighting key metrics such as tracking against KPIs, insights linked to communication and business goals
Media & Social Listening + Monitoring
Access to industry leading analytics tools to provide in-depth listening and monitoring for traditional, social, influencer, and digital media
Competitive Analytics
Monitoring & listening to clients’ peers, competitors, and the broader industry to contextualize clients’ performance, develop benchmarks, and strategize within the landscape
Custom
Surveys
Conducting brand tracking, publicity & thought leadership surveys, and market research to develop proprietary data ownable to use for PR, digital, social, and internal strategy
Audience Insights + Segmentation
Developing audience personas and segments based on market research, media consumption, lifestyle statements, demographics, and more
Narrative + Message Testing
Deploying testing methods with key audiences around overarching narratives, targeted messaging, and the appropriate methods for communicating those messages
AESTHETICS
MIRADRY INFLUENCER CAMPAIGN
LIFESTYLE
EXPANDING
THE REACH OF
AUSTIN COCKTAILS
OURSERVICES
PAID AND ORGANIC INFLUENCER/CREATOR MANAGEMENT
We define influencer and creator more broadly than most - it’s anyone who has a sphere of influence (other online or IRL) that can motivate your target audience. That could be media, patient advocates, content creators, social media influencers, celebrities, physicians, thought leaders and/or reality stars.
Proprietary Measurement Framework + Reporting
Media & Social Listening + Monitoring
Competitive Analytics
Custom Surveys
Narrative + Message Testing
Audience Insights + Segmentation
Organic
Product
Seeding
By sending products and a personalized card to influencers who have a large social following, we can activate organic brand awareness and buzz generation
Influencer/
Content Creator Identification + Negotiation
We identify influencers/content creators with followers that are your target audience, and then do a deep dive on if they meet your brand attributes. EvolveMKD will conduct an authenticity check as it relates to them talking about your brand, as well as ensure there is minimal risk in terms of previous content/media coverage. Once selected, EvolveMKD will handle the contract negotiation, to ensure that the services we need are guaranteed at a price that is within budget.
Storyboarding
EvolveMKD will handle all of the storyboarding for social media content across the platforms the partnership will appear on. This includes copy and visuals/video, and any trending hashtags and/or CTAs. We will work in partnership with the influencer/content creator to make sure the content feels and looks authentic to them, but still conveys key brand messaging.
Paid
Promotion
EvolveMKD will execute any boosting of content and paid digital media to ensure partnership is seen by key consumers. We handle this on both our client’s channels as well as the influencer/content creator’s channels.
Earned
Media
When appropriate, EvolveMKD will also recommend using the influencer/content creator for specific media outreach opportunities. EvolveMKD will handle message training, media outreach, and coordinating all interviews, in partnership with the influencer/content creator’s teams.
OURSERVICES
ORGANIC
SOCIAL MEDIA
Our team takes the time to be clear on who we are speaking with across each platform as well as why we are on (or not on) each platform. We also develop content that speaks to that specific audience, and actively community manage each platform, to flag for AE’s (if relevant) and/or positive/negative comments.
Platform Identification
Once EvolveMKD understands the client goals for our overall work, and specifically for social media, we will conduct an audit, to see how the brand is performing on various platforms. From that audit, we will make recommendations on which platforms we should be focusing on, who we are speaking to on those platforms and what our cadence of communication should be.
Brand Identity
by Platform
EvolveMKD will provide recommendations on how the brand should show up on each platform - ranging from tone of voice to brand look and feel to the types of pop culture conversations the brand should be engaging in on social. Our goal is to keep the brand ethos consistent, but ensure we are communicating in the best way for the platform and who is engaging with us on that platform.
Content
Creation
EvolveMKD can handle any content creation needs - from copywriting to video to static branded photos to GIFs.
Community Management
It’s not enough that you post regularly on your social media channels. Our team takes charge of community and channel management responsibilities to ensure that we are doing everything from taking advantage of trending moments, optimizing our content, managing any issues that may arise and for our pharma clients, conducting AE reporting.
OURSERVICES
CAMPAIGN MEASUREMENT AND ANALYTICS
Whether focused on PR impact or the brand lift from an influencer marketing campaign at EvolveMKD, we believe that it only counts if you can count it. We measure what matters to building our clients’ business
OURSERVICES
CAMPAIGN MEASUREMENT AND ANALYTICS
Whether focused on PR impact or the brand lift from an influencer marketing campaign at EvolveMKD, we believe that it only counts if you can count it. We measure what matters to building our clients’ business
Metrics Reporting
At the start of any partnership, EvolveMKD works with our clients to develop KPIs that become the tangible measurement of the impact of our work. Once a project concludes, EvolveMKD will provide all key metrics to the client, as well as any key learnings, to ensure we are continuing to build on any success.
Proprietary Measurement Framework + Reporting
Providing custom measurement solutions inclusive of weekly + monthly reporting, highlighting key metrics such as tracking against KPIs, insights linked to communication and business goals
Media & Social Listening + Monitoring
Access to industry leading analytics tools to provide in-depth listening and monitoring for traditional, social, influencer, and digital media
Competitive Analytics
Monitoring & listening to clients’ peers, competitors, and the broader industry to contextualize clients’ performance, develop benchmarks, and strategize within the landscape
Custom
Surveys
Conducting brand tracking, publicity & thought leadership surveys, and market research to develop proprietary data ownable to use for PR, digital, social, and internal strategy
Audience Insights + Segmentation
Developing audience personas and segments based on market research, media consumption, lifestyle statements, demographics, and more
Narrative + Message Testing
Deploying testing methods with key audiences around overarching narratives, targeted messaging, and the appropriate methods for communicating those messages. Before you are ready to go to market we can help you ensure your message resonates.
OURSERVICES
INFLUENCER MARKETING THAT WORKS
We define influencer and creator more broadly than most - it’s anyone who has a sphere of influence (either online or IRL) that can motivate your target audience. That could be media, patient advocates, content creators, social media influencers, celebrities, physicians, thought leaders, and/or reality stars. As a top influencer agency, we have a deep understanding of content creators of all types and craft strategies that drive results whether it is working with a swarm of credible micro influencers or full A-list celebrity campaign.
OURSERVICES
INFLUENCER MARKETING THAT WORKS
We define influencer and creator more broadly than most - it’s anyone who has a sphere of influence (either online or IRL) that can motivate your target audience. That could be media, patient advocates, content creators, social media influencers, celebrities, physicians, thought leaders, and/or reality stars. As a top influencer agency, we have a deep understanding of content creators of all types and craft strategies that drive results whether it is working with a swarm of credible micro influencers or full A-list celebrity campaign.
Proprietary Measurement Framework + Reporting
Media & Social Listening + Monitoring
Competitive Analytics
Custom Surveys
Narrative + Message Testing
Audience Insights + Segmentation
Organic
Product
Seeding
By sending products and a personalized card to influencers who have a large social following, we can activate organic brand awareness and buzz generation
Influencer/
Content Creator Identification + Negotiation
At EvolveMKD our roots are as one of NYC’s top PR Agencies. EvolveMKD tells your story in an engaging and impactful manner. We understand how powerful narratives are, so we leverage our industry relationships and resources to give you unparalleled media coverage. We keep our finger on the pulse of current trends and events so that you can creatively and effectively communicate with your target market.
Storyboarding
EvolveMKD will handle all of the storyboarding for social media content across the platforms the partnership will appear. This includes copy and visuals/video, and any trending hashtags and/or CTAs. We will work in partnership with the influencers and content creators to make sure the content feels and looks authentic to them, but still conveys key brand messaging.
Paid Promotion of Influencer content
If creator content is resonating with audiences EvolveMKD can extend the reach of that content through tactical paid media support. EvolveMKD will execute any boosting of content and paid digital media to ensure the partnership is seen by key consumers. We handle this on both our client’s channels as well as the influencer/content creator’s channels.
Earned
Media
When appropriate, EvolveMKD will also recommend using the influencer/content creator for specific media outreach opportunities. EvolveMKD will handle message training, media outreach, and coordinating all interviews, in partnership with the influencer/content creator’s teams.
OURSERVICES
SOCIAL MEDIA MARKETING
Our team takes the time to be clear on who we are speaking with across each platform as well as why we are on (or not on) each platform. We also develop content that speaks to that specific audience, and actively community manage each platform, to flag for AE’s (if relevant) and/or positive/negative comments.
OURSERVICES
SOCIAL MEDIA MARKETING
Our team takes the time to be clear on who we are speaking with across each platform as well as why we are on (or not on) each platform. We also develop content that speaks to that specific audience, and actively community manage each platform, to flag for AE’s (if relevant) and/or positive/negative comments.
Social Media Platform Identification
Once EvolveMKD understands the client goals for our overall work, and specifically for social media, we will conduct an audit, to see how the brand is performing on various platforms. From that audit, we will make recommendations on which platforms we should be focusing on, who we are speaking to on those platforms and what our cadence of communication should be.
Brand Identity
by Platform
EvolveMKD will provide recommendations on how the brand should show up on each platform - ranging from tone of voice to brand look and feel to the types of pop culture conversations the brand should be engaging in on social. Our goal is to keep the brand ethos consistent, but ensure we are communicating in the best way for the platform and who is engaging with us on that platform.
Content
Creation
EvolveMKD can handle any content creation needs - from copywriting
to video to static branded photos
to GIFs.
Community Management
It’s not enough that you post regularly on your social media channels. Our team takes charge of community and channel management responsibilities to ensure that we are doing everything from taking advantage of trending moments, optimizing our content, managing any issues that may arise and for our pharma clients, conducting AE reporting.
OURSERVICES
PAID DIGITAL MEDIA
EvolveMKD looks at paid digital as a tool to expand the reach of our owned and earned efforts. Whether it’s paid ads that boost awareness, engagement, fan acquisition, lead generation, conversion, and point of sale on social platforms or search, programmatic, native, display, and custom partnership integration, we can make sure all marketing efforts work together.
OURSERVICES
PAID DIGITAL MEDIA
EvolveMKD looks at paid digital as a tool to expand the reach of our owned and earned efforts. Whether it’s paid ads that boost awareness, engagement, fan acquisition, lead generation, conversion, and point of sale on social platforms or search, programmatic, native, display, and custom partnership integration, we can make sure all marketing efforts work together.
Social Media Advertising
Social media advertising can leverage organic content as well as custom ads to boost awareness, engagement, fan acquisition, lead generation, conversion, and point of sale. EvolveMKD has a unique POV on how paid social media campaigns intersect with earned and owned efforts to amplify results.
Digital Advertising
EvolveMKD plans and implements digital campaigns that put your brand in the spotlight. We navigate the ecosystem of digital advertising options, make strategic recommendations, and take care of programmatic, native advertising, display, and SEO/SEM, depending on brand needs.
Sweepstakes + Partnerships
There’s more to sweepstakes and contests than announcing the prizes and the deadlines. We develop and execute sweepstakes and key brand partnerships that are measurable and meaningful.
OURSERVICES
PUBLIC RELATIONS
At EvolveMKD our roots are as one of NYC’s top PR Agencies. EvolveMKD tells your story in an engaging and impactful manner. We understand how powerful narratives are, so we leverage our industry relationships and resources to give you unparalleled media coverage. We keep our finger on the pulse of current trends and events so that you can creatively and effectively communicate with your target market.
OURSERVICES
PUBLIC RELATIONS
At EvolveMKD our roots are as one of NYC’s top PR Agencies. EvolveMKD tells your story in an engaging and impactful manner. We understand how powerful narratives are, so we leverage our industry relationships and resources to give you unparalleled media coverage. We keep our finger on the pulse of current trends and events so that you can creatively and effectively communicate with your target market.
Pre-Market Conditioning
Success doesn’t happen overnight, which is why every PR campaign starts with pre-market conditioning. Allow us to establish a solid foundation for your launch.
Launches
Let’s come up with a custom strategy to make your launch more engaging. Tell us about the new products, FDA approvals, and spokespeople you want to announce.
Media + Industry Relations
Our team handles national and regional media communications so you can focus on your message. We take charge of industry relationship management, too.
Event + Experiential Activations
Make sure your PR event stays in the minds of media and consumers. Let us create impactful experiences for your local, national, or global audience.
Thought Leadership + Partnerships
If you’re looking for thought leadership and partnerships that leave a lasting impression, let’s work together. Let’s ideate on launches and podium presentations.
Narrative + Message Testing
Amplify your message and build brand credibility by leveraging the right ambassadors. Let’s look for influencers and key opinion leaders that match your brand.
OURSERVICES
STRATEGY AND BRAND CARETAKING
For all of our clients, EvolveMKD sees itself as the steward of your brand reputation. Our brand marketing agency in NYC offers valuable consumer and industry insights that help your business grow. Our team absorbs every bit of information that we can through customer engagement, competitor analysis, and the latest trends and events to shine the spotlight on your brand.
OURSERVICES
STRATEGY AND BRAND CARETAKING
For all of our clients, EvolveMKD sees itself as the steward of your brand reputation. Our brand marketing agency in NYC offers valuable consumer and industry insights that help your business grow. Our team absorbs every bit of information that we can through customer engagement, competitor analysis, and the latest trends and events to shine the spotlight on your brand.
Brand Positioning + Message Development
Our NYC-based brand reputation management team helps you develop your brand identity and story.
C-Suite Message Training + Reputation Management
Prepare your executives for thought leadership and witness their positive influence and public opinion.
Compliance + Regulations
Your legal, regulatory, and brand marketing teams work together to ensure adherence to industry guidelines.
OURSERVICES
PROFESSIONAL RELATIONS
PR in healthcare has unique challenges and because of EvolveMKD’s deep experience in the healthcare industry, we have worked hand in hand with healthcare professionals (HCPs) on behalf of many of our clients. We execute everything from curated events, medical meeting support, podium presentations, product seeding, key introductions, and in some cases, re-launches and/or turnarounds. Our team can help you reach the HCPs that matter most for your brand, whether it is physicians, nurses, physician assistants, or aestheticians.
OURSERVICES
PROFESSIONAL RELATIONS
PR in healthcare has unique challenges and because of EvolveMKD’s deep experience in the healthcare industry, we have worked hand in hand with healthcare professionals (HCPs) on behalf of many of our clients. We execute everything from curated events, medical meeting support, podium presentations, product seeding, key introductions, and in some cases, re-launches and/or turnarounds. Our team can help you reach the HCPs that matter most for your brand, whether it is physicians, nurses, physician assistants, or aestheticians.
Medical Meeting Support
EvolveMKD can help maximize your brand’s presence during medical meetings, with or without a booth.
Events
Having in-person time with key HCPs is critical. EvolveMKD plans national and regional events, customized for the HCP audience, so they find them educational, a good use of their time, and fun.
Trade Outreach/Podium Presentations
We can help identify and prep key HCPs for podium presentations at key medical meetings and industry events. EvolveMKD also has deep relationships with trade media, helping to reach HCPs through another critical channel.
Introductions
In specific instances, EvolveMKD can also tap into its network connections and make introductions to nationally renowned experts and/or key regional HCPs that a brand has been trying to establish a relationship with.
Sampling
Developing audience personas and segments based on market research, media consumption, lifestyle statements, demographics, and more