In an effort to create buzz and excitement that rose above the noise in the oversaturated skincare category – the facial space specifically – we developed a plan to garner media coverage of the 2018 HydraFacial World Tour.

The HydraFacial kicked off the World Tour with a broadcast segment on the Today Show, and proceeded to travel across 16 cities.  By utilizing local aestheticians in every City to preform treatments for media, influencers, and celebrities who have openly talked about their obsession with skincare, we are creating a surround sound of media buzz for the brand.

HydraFacial saw tangible results following this activation: KPI’s for device sales and treatments performed on the tour were met, searches for “Find a Provider” on HydraFacial’s website increased substantially, and overall we’ve seen a 47% year-over-year increase in media impressions for the brand.