2020 is finally over and it’s time to set course for a prolific and dynamic year ahead! Even with last year’s numerous challenges, I was able to lead my team with a people-first attitude that ultimately profited the business and allowed us to expand the team. Here are my top entrepreneurial tips for a productive and bountiful reemergence as 2021 unfolds.
Stay flexible. 2020 demonstrated that many things are beyond our control, and we must be prepared to handle uncertainty. We’ll need to remain flexible as our world, our society, and our economy rebound at their own pace. For best results, reach out and check in with your clients’ needs regularly and make course corrections as things evolve.
Be brave, but trust your instincts. Listen to the universe. If you pay attention, you can usually discern signals on what to do. Don’t discount your knowledge and gut instinct. Everything you have ever done that proved worthwhile required a leap of faith. Make informed decisions, then trust yourself to dive in.
Take it personally. Reject the idea that business isn’t personal. Business decisions are personal decisions. Don’t be afraid to invest them with the emotion and gravitas they deserve.
Pursue your goals with passion and perseverance. The ability to plan, focus, execute, and just keep going until I accomplish my goals are traits that have served me well. And I’m not alone. A study by the Columbia Business School shows that it’s the combination of passion and determination, what we might call “grit,” that results in higher success rates. If you’re passionate about your work and outhustle everyone else, it will pay off.
Be disciplined about balance. Just because we flipped to a new year doesn’t mean the challenges are over. Let your employees know that you value them and expect them to take the time (off if needed) to bolster their health and well-being. Make tending to one’s holistic wellness an obligation by scheduling self-care with the same priority as client appointments. According to psychologists, engaging in self-care can actually improve efficiency, focus, and productivity. Consider things like meditation, a spin or yoga class, mental health counseling, and annual wellness checkups. As a leader, you can’t take care of your business and your team if you’re not in prime condition. Remember, it’s up to you to establish what balance looks like.
Prioritize people in 2021. Remember why you’re in this–your family, your team, and your community. Praise and reward your employees and don’t forget to pay it forward. Humanizing your business takes more time and effort than simply running it by the numbers, but it has undeniably positive business implications in the long-term. Clients want to partner with businesses that uphold the values they share. Create a climate of abundance by ensuring your decisions are moral and ethical and support the long-term survival of the people and places you care about.