Our challenge was to officially launch the Obalon Balloon System, the first and only swallowable, air-filled, FDA-approved 3-balloon system for weight loss, and develop a strategic campaign to generate a steady stream of news surrounding the launch in year one.
How We Got There
We took the Obalon Balloon System to new heights with an evening “take-over” of the Whitney Museum of American Art to coincide with the “Human Interest: Portraits From The Whitney’s Collection” exhibit. The event offered a cocktail party reception and private tours of the exhibit to further celebrate the launch and the human form, as well as an interactive photo booth and performance from The Bumbys to provided attendees with an honest and cheeky appraisal of their appearance. More than 70 top-tier national media, physicians, Obalon employees, Board of Directors, and analysts attended to learn more about this category-creating technology story.
INCREASED VISIBILITY: Immediate coverage included TIME.com, Men’s Health Online, MSN.com and a segment on The Doctors, as well as brand awareness on social media that generated nearly 300MM impressions.
IMPROVED REACH AND PERCEPTION: Total results since the January 2017 launch exceed 500MM impressions across print, broadcast, online and social, and a total ad value of nearly $7MM, with event coverage becoming a reputation management tool with the financial community and key physician customers.