Our challenge was to generate awareness for the hotel and its experiences among a millennial audience demographic using social media influencers and community management.
How We Got There
EvolveMKD conducted outreach to influential millennials in order to produce custom content that could be re-shared on Plaza channels. The client then frequently hosted the identified media, influencers and celebrities to create an interactive immersion and trigger instant social exposure across audiences through overnight stays, dinners, afternoon teas, and drinks. Coordinating these stays helped in securing online and print coverage for the client. Our team also identified top-tier NYC influencers for creative deliveries showcasing new Todd English picnic basket offerings for the summer season.
INCREASED VISIBILITY FOR THE PLAZA HOTEL: Our team secured over 237MM impressions over three months across long-lead and short-lead media including Brides.com, AMNewYork, ThirstyMag.com, and HarpersBazaar.com.
IMPROVED BRAND REACH The campaign garnered 8.7MM+ social media impressions over three months as a result of notable influencer brand mentions, including The Bachelor’s Nick Viall, Real Housewife of New York Kristen Taekman, and blogger Belle By Laurelle. Over 55 pieces of organically produced content were coordinated and executed.