Our challenge was to introduce the launch of the revolutionary Lancôme Juicy Shakers to top-tier media, influencers, and makeup artists.
How We Got There
The EvolveMKD team hosted an experiential cocktail event to bring the innovative product benefits including signature cocktails to life, featuring product ingredients, interactive stations for product trial, and a revamp of the venue to highlight campaign elements. To generate instant social media buzz and awareness, we invited top-tier media, influencers, makeup artists, and industry tastemakers to the launch event. Our team also secured a one-page exclusive feature with Allure to announce the product news, followed by additional national media outreach leveraging makeup artist credentials supporting the unique product application and formula.
INCREASED VISIBILITY: Coverage in top-tier media outlets, such as Allure, Harper’s Bazaar, ELLE, InStyle, Vogue, Refinery29 and the TODAY Show, resulted in over 1.5 billion impressions.
INFLUENCER ENGAGEMENT: More than 80 media, influencers, and makeup artists attended the experiential launch event.
BOOSTED BRAND AWARENESS: The official launch event successfully created over 615,000 social media mentions.